To Stream or not to Stream, streaming is now the question…

To Stream or not to Stream, streaming is now the question...
Alexander Ljung, CEO of Soundcloud made a statement at this years Midem event that he felt Apple Music was a good thing for the industry. The life cycle of ‘streaming’ is still at a very early stage and he felt that with Apple’s innovative charm and marketing muscle they will be able to reach further and wider than anyone else ...

Aurovine Label Worldwide Distribution – A Massive Success 3

Aurovine Label Worldwide Distribution - A Massive Success
We ‘soft’ launched our worldwide distribution system around 4 weeks ago and we’ve been incredibly surprised by the mountain of submissions we’ve had! It seems our artists want to ‘buy in’ to our ethical distribution service. So far around 50% of submissions received have opted for our ethical label Aurovine EX (which doesn’t include the ...

Aurovine – Why invest in PR? What can the Aurovine Promoboost Packages do for your music acts? 1

Aurovine - Why invest in PR? What can the Aurovine Promoboost Packages do for your music acts?
  Aurovine is a wonderful tool and empowers is a wonderful word. It means to give power to where previously there was not and a good way to describe Aurovine is to say exactly that; Aurovine empowers the artist to be manage their own destiny. The biggest issue facing most if not all bands, artists ...

Another Pointless Article About Streaming?

One thing you can be sure of almost every week is that there’ll be another article about music streaming sites. They’ll either speak in favour or against but will inevitably have no conclusion about the future direction of the music industry. Depressing isn’t it? Saturday’s article by the masters of materialism Sky is probably the ...

Thom Yorke calls Spotify ‘the last desperate fart of a dying corpse’ 5

Radiohead  & Atoms For Peace frontman Thom Yorke has been reassuringly outspoken in his critique of the music industry for some time now and his latest attack on the troubled Spotify with Mexican website ‘Sopitas’ is no exception. Like this blog has often done in the past, Yorke questions the incestuous relationship and motives between the ...

Aurovine TV – Helping Showcase Real Talent from around the world

Aurovine TV - Helping Showcase Real Talent from around the world
Aurovine TV will be filming it’s inaugural show this coming November in an attempt to revolutionise artist promotion. As part of the Aurovine.com music promotion platform Aurovine TV is set to ROCK your world with its own version of classic interviews, live performance and location footage of the artists. Your job is to simply tune in and discover ...

Bands and Artists doing it for themselves – MUSIC DIY – a 20th century cautionary tale

A close friend of mine was telling me how it used to be in the music industry. How he and his artist, his step son, used to be wined and dined by the big wigs in the states, with  the likes Geffen and George Michael eating at their table. Money seemed to be no object ...

Why Is The Music Industry Still Dead In 2013?

In the sixties music was fresh, rebellious and exciting. New artists were being discovered and given media coverage. It was an exciting time and an antidote to the ‘boring’ mainstream. In the late seventies, punk created a similar tidal wave and the DIY ethic lasted well into the eighties. Then we hit the dead zone. ...

The Spotify, Pandora, iRadio and Google Music Conundrum.

Or more specifically the avoidance of royalties by turning accountability into an over complex, confusing and difficult problem. Is the launch of iRadio about to make things even more confusing? Oh for the days of itunes! Your track was downloaded, apple (and your aggregator) took their cut and you the artist got the tangible residue. ...

Music Videos – Should I have one…..

Music Videos - Should I have one.....
Music videos have been used around the industry  for a while now. MTV launched in 1981 and the first video ever shown on the ground breaking channel was ‘Video killed the radio star…’. This is one of the most popular pub quiz questions around the world and each time its met with mirth…! For at the time ...