the music industry is changing, but has the way we do business changed?…..explore the art of crowdfunding!

Part 3 – Involve your Audience – ‘Fundervine’ and the art of crowdfunding I always remember during my time as an IT salesman, a then boss once taught me a phrase he used a lot in our business meetings, “people buy off people……” and everyone who he spoke to would smile and nod in agreement. ...

the music industry is changing, but has the way we do business changed?….. Part 2 – Be original – Surprise me!

the music industry is changing, but has the way we do business changed?..... Part 2 – Be original – Surprise me!
Part 2 – Be original – Surprise me! In 1984 Depeche Mode released their fourth studio album ‘Some Great Reward’ introducing classic tracks such as People are People, Master and Servant and Somebody to the world for the first time. What was interesting about that album which was highly acclaimed in the UK was that ...

The music industry is changing, but has the way we do business? Pt 1 – have a plan

The music industry is changing, but has the way we do business?  Pt 1 - have a plan
Part 1 – have a plan. The music industry is changing, but has the way we do business changed? A few weeks ago I wrote a brief blog on the importance of video as an online tool for promoting you as an artist or band. It occurred to me that even with this and all ...

Adele vs Subo – Major labels prioritise…….. 1

Columbia-Sony Artist’s, Adele and Susan Boyle are in the studio at the moment penning their new albums respectively. Adele is currently in London in ‘studio lockdown’ recording vocals and backing music with a view to finishing recording in LA later in the year….Susan too is currently recording her next album but reports have leaked that ...

When did the Music Industry’s Heart Break?

The interesting thing about the animated GIF above is not so much that it tells us anything new. More a case of the stark way the rise and fall of CD’s has taken place in such a smooth and constant way. If ever we needed proof that it is technology that impacts the biggest shifts ...

Music Videos – Should I have one…..

Music Videos - Should I have one.....
Music videos have been used around the industry  for a while now. MTV launched in 1981 and the first video ever shown on the ground breaking channel was ‘Video killed the radio star…’. This is one of the most popular pub quiz questions around the world and each time its met with mirth…! For at the time ...

Artists vs Artists – Piracy Yes or No?

Dave Allen usually makes a lot of sense and when i noticed his post regarding the Artists vs Artists website I started to wonder if the poll wasn’t rigged. It’s a simple question – are you an artist ‘against’ piracy or ‘for’ it. (Caveat – this is a brilliant viral marketing initiative by the band Ghost ...

So is piracy bad or good for music? Why the confusion? 5

Two studies out last week (one by Ofcom and one by the EC) appeared to show conflicting results about the effect music piracy has on digital music sales. The Ofcom report appears to show that people are downloading music illegally to avoid paying for it and would buy if the price was cheap enough. In contrast ...

You don’t need a major label, you need fans

An interesting story appeared on Techcrunch yesterday. The unsigned Alex Day released an album at the same time as Justin Timberlake and recorded better sales on iTunes. How could this happen? Timberlake has major label marketing and promo around the globe. On paper it’s impossible. What is Alex Day’s secret? There isn’t one. He just ...

Dumb & Dumber – Why you need to avoid ‘pay to play’ events

Dumb & Dumber - Why you need to avoid 'pay to play' events
A few years ago, I wrote a blog piece about the proliferation of music gigs and music competitions that were based around the principle of bands being asked to sell a certain number of tickets to their ‘fans’ before they could take part in a ‘awesome’ regional gig. The scam worked by taking a vote ...