Aurovine band Section 25 have been around the block it’s safe to say, the first time round was with legendary label Factory Records and now with changes to the original line up enforced the band now take their new look and pitch their wits against the best in a brave new world or a brave new world order should I say. I managed to catch up with Vin Cassidy of the band to see if anything what’s changed for them in the industry and how he and the band view the music world these days……….
- What does music mean to you?
Music means a great deal to me, if I do not have my means of expression I would have gone very mad a long time ago.
- What drives you as a person?
Can’t speak for the others but playing and writing my own music has always been a release for me, a kind of release from myself in a way. When I get those ideas and feelings ‘out’, ideas and feelings that may be about a particular time or part of my life its pretty therapeutic in a way and makes it easier to move on and do other stuff.
- If you could be in any band which band would you choose and why?
Tough cookie that one, any band past or present ? playing drums for Gene Vincent I reckon.
- What is success to you?
Really enjoying something you do and getting well paid for it.
- What is the hardest thing about being in a band?
Being in a band is a really good way to meet loads of dickheads really quickly, no I don’t mean the audience. I mean the flaky bullshitter/impresario types who inhabit the ‘fringe’ or underbelly of the music scene, they invariably turn out to be a waste of time.
- Do you think the general public value music correctly?
In a general sense I don’t think you can apply terms like correct/incorrect to a valuation of a totally subjective thing like music. On a more particular point about free downloads, no I don’t think people value music correctly, in a monetary sense, it should be paid for. Somebody said to me that music is like water… ‘its free, you shouldn’t have to pay for it’…………erm you do pay for water ! why not music ?
- How important is interacting with your audience in today’s world?
Its always been important, except now its a lot easier to do this with people all over the world.
- Do you believe in self-promotion or should this be outsourced?
Yes I do. Someone once described Tony Wilson as a ‘chubby self promotionalist’ and he did ok for himself.
- In your opinion, what is the best way to interact with your audience?
Be it live gigs/CDs/downloads, whatever the medium you can only be honest and true to yourself really if your going to be playing original music, i.e. you’re not in a covers band. Try and do what you do as well as you can. I don’t mean technical proficiency that’s ok in itself but basically play your stuff as honestly and with all your heart. Then if the audience still don’t like you….. fuck em, you’ve done your best.
- How are you finding your aurovine experience?
I think any company that put’s the artist at the heart of the process, like Aurovine do, is great.
- Section 25 is Vin Cassidy – drums vocals/Bethany Cassidy – keyboards, vocals/Steve Stringer guitar and programming/Joanne Cassidy vocals percussion
- Forthcoming new releases:-The band had a new album Dark Light out on Factory Benelux this spring and are releasing a clear vinyl 10″ EP called Invicta Max on Belgian label Minimal/Maximal in July. Austrian label Klang Galerie is releasing an album called Eigengrau this August. We are very excited about this project that is a collection of Section songs that have been re-mixed by a variety of artists from the ‘Industrial Genre’ people like 23 Skidoo, Cabaret Voltaire and Tuxedo Moon.
- Forthcoming gigs:- we have shows this summer and autumn ranging from Leeds, London, Blackpool, York and Germany
Interview conducted by Dave Blundell