Huiya Chen – Dedication Leads To Triumph Through Adversity 1

Huiya Chen - Dedication Leads To Triumph Through Adversity
Huiya Chen’s is a remarkable story. Growing up in a poor Chinese household, discouraged from listening to music and scolded for being left handed, she nevertheless felt a calling. Her calling was always  dismissed and discouraged. She was made to feel that her love of music made people unhappy and her parents were not supportive ...

Bands and Artists doing it for themselves – MUSIC DIY – a 20th century cautionary tale

Bands and Artists doing it for themselves - MUSIC DIY - a 20th century cautionary tale
A close friend of mine was telling me how it used to be in the music industry. How he and his artist, his step son, used to be wined and dined by the big wigs in the states, with  the likes Geffen and George Michael eating at their table. Money seemed to be no object ...

Aurovine’s New Promo Campaigns Are A Big Hit With Artists

Aurovine's New Promo Campaigns Are A Big Hit With Artists
  Aurovine artists have been taking advantage of the new promo campaigns in droves. We’re already working on our 6th video podcast such has been the fantastic uptake of artists looking to boost their careers. “The launch has been phenomenal. We’ve had 3 people working hard to gain maximum exposure for both Aurovine artists and ...

Aurovine TV to hit our devices before the end of the year……..

Aurovine TV to hit our devices before the end of the year........
The best independent music – On TV? Surely some mistake? No you read that correctly, Aurovine TV launches in November and will be showcasing the best independent music in a professional TV Studio environment. Video is one of the key factors in music marketing. Not only for the obvious aesthetic appeal but also for reaching a ...

Why Is The Music Industry Still Dead In 2013?

In the sixties music was fresh, rebellious and exciting. New artists were being discovered and given media coverage. It was an exciting time and an antidote to the ‘boring’ mainstream. In the late seventies, punk created a similar tidal wave and the DIY ethic lasted well into the eighties. Then we hit the dead zone. ...

The Jardines – rise or fall in the music industry?

The Jardines – rise or fall in the music industry?
The Jardines is almost a new addition to the music industry. With leaps and bounds they are getting more fans. Yes, their songs are enthusiastic and good to the ears, but are they up to the level of music that we hear now days? Let’s talk about their mutual understanding and relationship first. Cherelle was ...