Music Marketing – How to make the most out of your time spent on Instagram 3

Picture Perfect!! How to make the most out of your time spent on Instagram From BRASH! – A Music Marketing Blog The Instagram app has taken the world by storm and changed the way we interact with our camera phones during daily activities and social outings. If you are not familiar with Instagram, it is ...

Artists vs Artists – Piracy Yes or No?

Dave Allen usually makes a lot of sense and when i noticed his post regarding the Artists vs Artists website I started to wonder if the poll wasn’t rigged. It’s a simple question – are you an artist ‘against’ piracy or ‘for’ it. (Caveat – this is a brilliant viral marketing initiative by the band Ghost ...

BBC Introducing – Get Your Music Played On BBC Radio

BBC 6 Music have been running an initiative for unsigned and independent artists for a few years now. Championed by Tom Robinson and with 97,000 artists already registered in the UK, the programme allows you to use the BBC uploader to submit tracks for review. As well as the BBC main channels the tracks are also ...

So is piracy bad or good for music? Why the confusion? 5

Two studies out last week (one by Ofcom and one by the EC) appeared to show conflicting results about the effect music piracy has on digital music sales. The Ofcom report appears to show that people are downloading music illegally to avoid paying for it and would buy if the price was cheap enough. In contrast ...

Internet Guide To Making Money For Musicians – Part Three – Email Marketing

Internet Guide To Making Money For Musicians - Part Three - Email Marketing
If you have ever thought email was a waste of time and only saw spam, it’s time to give up making music and get a job in the civil service. Email marketing is key to building your fan base and you already know building your fan base is the key to everything right? That said, ...

You don’t need a major label, you need fans

An interesting story appeared on Techcrunch yesterday. The unsigned Alex Day released an album at the same time as Justin Timberlake and recorded better sales on iTunes. How could this happen? Timberlake has major label marketing and promo around the globe. On paper it’s impossible. What is Alex Day’s secret? There isn’t one. He just ...

Dumb & Dumber – Why you need to avoid ‘pay to play’ events

Dumb & Dumber - Why you need to avoid 'pay to play' events
A few years ago, I wrote a blog piece about the proliferation of music gigs and music competitions that were based around the principle of bands being asked to sell a certain number of tickets to their ‘fans’ before they could take part in a ‘awesome’ regional gig. The scam worked by taking a vote ...

Don’t you miss Independent Record stores?

Some consider the collapse of HMV to be the final nail in the coffin for music retail. Today, I experienced a shopping experience that left me feeling warm inside. A small store packed to the rafters with great music, all well organised for the casual browser, friendly staff and a lovely small town location. I ...

Internet Guide To Making Money for Musicians – Part Two 1

Internet Guide To Making Money for Musicians - Part Two
WHICH MUSIC PLATFORM SHOULD I USE? This is the second part in our series of guides for musicians on the subject of how to maximise your returns from your music online. In this article we’ll concentrate on sites that give you maximum returns for your sales. In terms of % share the best 3 sites ...